Selfridges goes bigger on bags as £300m London revamp begins

Oxford Street store to have biggest ‘handbag hall’ in the world designed with architect David Chipperfield. Selfridges has unveiled the first phase of what it boasts will be the largest “handbag hall” in the world, as part of a £300m refurbishment of its flagship London store.

The retailer’s existing luxury handbag and accessories department at the Oxford Street store will triple in size by 2018 to 5,750 sq m (61,000 sq ft), will be longer than the football pitch at Wembley Stadium and will be big enough to stock more than 70,000 bags, luggage and scarves.

Designed in collaboration with Turner Contemporary architect David Chipperfield, the vast white marble-floored space will open gradually in three main phases.

Selfridges said the masterplan was created around the never-realised ambition of its US founder Harry Gordon Selfridge to create a unified block within the Oxford Street, Orchard Street, Wigmore Street and Duke Street quadrant.

The eastern Duke Street facade will undergo a dramatic refurbishment which includes a new triple-height entrance directly into the accessories hall. At the heart of the hall is the Fount – a 14-seat circular bar.