Camping tourism and WoMo’s are thriving in Luxembourg
The Grand Duchy of Luxembourg wants to attract more camping tourists. According to the Luxembourg government, travellers with motorhomes (WoMo’s) in particular can represent an important added value for the country’s tourism sector.
In this context, Lex Delles, the Luxembourg minister of Tourism, has decided to publish the new guide ‘destination Camper Park(ing)’. This brochure should enable the local tourism sector to respond optimally to the demand of the growing market of camping tourism.
In recent years, camping tourism has received a new impetus. That can be largely attributed to the outbreak of the Covid-19 virus. After all, fears of infections among the public and measures taken by the authorities against the spread of the virus meant that a shielded environment was often preferred for travel.
While commuters for their journeys between home and work in many cases abandoned public transport and opted for personal transport – such as the car or the bicycle – tourists often opted for a trip with a motorhome.
This phenomenon has caused interest in motorhomes to increase sharply in recent years. According to a number of estimates, last year, recreational vehicles – motorhomes and caravans – were sold worldwide for about $ 32.2 billion.
That revenue is expected to reach $ 49.8 billion by the end of the decade. That means growth of an average of 5.6 percent per year. Caravans are expected to increase by 5.1 percent to $ 31.6 billion annually. However, the motorhome market would record an average increase of 6.5 percent per year.
Luxembourg hopes to benefit from these evolutions to further grow its tourism industry. Minister Delles recalls that two years ago, 2.43 million mobile homes were registered in the European Union. That meant an increase of 13 percent compared to the previous year.
In addition, the minister points out that this sector also shows interesting demographic shifts. Motorhomes are traditionally particularly popular with tourists in the age range between fifty and seventy years, but according to Delles, there can now also be a strong increase in the group between thirty and fifty years.
With the new guide, Delles aims to provide the tourism sector with information on the expectations that travelers with motorhomes have in terms of comfort and amenities. Particular attention is paid to two different target groups.
Initially, there is the average traveller, who expects at least some basic amenities, such as utilities and infrastructure for the discharge of wastewater or a station for collecting and sorting waste.
The second category relates to travellers who expect a greater form of luxury at their stops. This target group wants, among other things, the availability of automatic access ports and powerful wifi networks.
The Luxembourg government has also created an online database of owners of campsites and private accommodations that can be found in the Grand Duchy. The database is freely accessible to both the public and private sectors and, according to Delles, could potentially provide an interesting guide for potential investors in the sector.
Florence Kirtz-Bertemes, president of the Luxembourg camping Federation Camprilux, responded with satisfaction to the launch of the guide. She argues that sites with an appropriate infrastructure and range of amenities perfectly meet the expectations of a new, growing clientele.
”The cooperation with the Luxembourg Ministry of tourism allows us to provide advice to potential investors and thus contribute to the promising development of this growing market segment, ” argued Kirtz-Bertemes.
Minister Delles also noted that the initiative could be an important injection for local economies. After all, areas that arouse interest among the owners of motorhomes can count on increased income. In this way, according to the minister, the quality of life of the local population will also be further improved.