Luxembourg’s Police force is to invest 1 million euros in a new visual identity, creating a new logo.

“The identity of the Police is not only reflected in the behaviour of its members, its procedures and communication but also through visual perception,” Interior Security Minister Etienne Schneider wrote, responding to a parliamentary question.

He went on to say that the aim was to create a positive visual and audiovisual identity fo rthe police force.

“This positive perception is stimulated by the logo and some support devices commonly assembled within a set of guidelines.”

The new graphic identity and logo forms part of the latest police reform. Once decided, it will be applied to police uniforms, signs, vehicles and administrative documents.