On Monday, June 4, 2018, Bâloise Luxembourg announced its decision to become an official sponsor of Rockhal; the sponsorship contract was signed for a period of three years.
“We are very pleased to welcome Bâloise Luxembourg as one of our official partners, and we look forward to starting this fruitful collaboration, and we consider our sponsors to be true partners in our activities, helping us to provide our customers with the best experiences possible at a show at the Rockhal,” said Rockhal CEO, Olivier Toth.
As Romain Braas, CEO of Bâloise Luxembourg explained, the world of music is already largely associated with the Bâloise brand. This is due to the immense notoriety of the Baloise Session, an internationally successful concert festival that has been in existence for 32 years and organised since 2013 by Bâloise in Switzerland. “At Bâloise, our strategy is not to communicate massively but, on the contrary, to… go closer to the communities by joining them around themes that are dear to them, by finding them in their daily lives, when moments of life that make them vibrate, and what’s more emotional than music?”
Through this partnership with Rockhal, Bâloise Luxembourg is supporting the Luxembourg music scene, with a long-term perspective illustrated by the 3-year partnership, which reflects the perennial commitment philosophy of Bâloise.
The general public will soon see the first effects of this exclusive partnership, thanks to many regular and free places available for the best concerts that fans have snapped up.